Direct Mail Tips

Sending direct mail is still the most effective way to reach your prospects. If done right, you can expect to see some pretty amazing results. Here are some tips to help make your direct mail a success.

• List Selection: Select your mailing list carefully. Determine what segment of your market you wish to target and what benefits of your product or service are most beneficial to them.
• Strategies: Don't be afraid to try something new. To stay on top of the direct mail game, you'll need to try different strategies to see what works and what doesn't.
• Relevance: Keep your direct mail as relevant as possible. If sending to a number of segments, consider variable data printing to keep costs down and response up.
• Message Focus: Put your best foot forward. Keep your copy short and simple to get your message across.
• Benefits: Let your recipients know how your product or service benefits them.
• Photos: Use dramatic photos to capture attention. Keep your images relevant to the message you are selling. Studies show Images of containing people gain more attention so keep this in mind when selecting a theme.