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VDP
VDP integrates data profiles with digital print and multiple communication channels. VDP integration allows images and text to change based on information in a profile list.
Through VDP integration various communication channels can be
utilized such as:
- Direct mail
- Personalized emails
- Personalized landing pages
VDP enables multiple combinations to be printed at the same time rather than running one single document for all recipients. With VDP hundreds of thousands of customizations can occur at the same time. Organizations can reach specific segments of their customer base with targeted messages easily and more effectively.